| Originally carried out in some economically developed areas, outdoor sports more and more acrossthe country, Henan as a major economic province in Central Plains, the launching of the outdoor sportsis in full swing,outdoor sports extensively,followed by derived outdoor sports club,in support of theseoutdoor club, outdoor sports to flourish and grow, the development and expansion of outdoor sports andindirectly promote the development and expansion of outdoor sports club.In this paper,80outdoor sports club in Henan Province to investigate the use of literature,observation, investigation, logical analysis, mathematical statistics method, select the HenanProvince, outdoor sports club as a research object, try the theory and practice, quantitative andqualitative point of view of the combination of outdoor sports club in Henan Province, to explore,analyze, Henan Province, outdoor sports club background, development status, market and operatingconditions, problems and future development trends.Conduct a survey on outdoor sports club in Henan Province, the following conclusions:1,the distribution of outdoor sports club in Henan Province, with the fluctuations in the level ofeconomic fluctuations;2,Henan Province, outdoor sports club for outdoor sports features is not enough;3,Henan Province, outdoor sports club training system is imperfect;4,Henan Province, outdoor sportsclub marketing direction deviation;5,Henan outdoor sports club registration, registration, managementconfusion;6,Henan Province, outdoor clubs lack the necessary security measures.This paper presents the main countermeasures and suggestions are:1,outdoor sports professionals training and construction;2,to expand the profitable way of outdoorsports club;3,perfect for outdoor sports safety and rescue mechanisms;4,strengthen the publicity andpromotion of outdoor sports;5,focusing on the improvement of outdoor sports training system;6,Toenhance the marketing model of the brand strategy. |
PDF Full Text Request