| Since the 21 st century especially 2010,Chinese outdoor sports has been flourishing rapidly and attract people from different groups and classes with its unique charm and high leisure fitness values.At present,the demand and consumer of Chinese people's sports has presented multi-level and diversified features,which makes outdoor sports more and more popular in public.Therefore,this thesis is focused on participation state of Huaxia Fenghuo Club based on the study of participation crowd of this club by methods of literature,interview,questionnaire,field observation,and mathematical statistics and so on.Through surveys of the participation crowd's basic status(including gender,age,education,occupation,salary,etc.)and status of outdoor sports(outdoor sports participants' recognition of outdoor sports,participation rate,program,forms,motivation,satisfaction,etc.),the thesis analyzes the crowd's basic features and status,influence factor on participation and offer a proposal for problems existing in the process of group participation and provide references for outdoor sports research.The study results are as follows:One: Huaxia Fenghuo Club is an outdoor sports club combined with leisure traveling,and culture education and implements its distinguished activities including Red Tourism and Parents-Child them campaigns.The club is people oriented and never cease to improve group management system to meet requirements of outdoor sports participants.The club also gathers all outdoor sports lovers together as Fenghuo Outdoor Community.Two: most of the club participants are 36 to 45 years old and the male and female ratio is1:2.Most of them carry children.Most participants graduated with Bachelor's degree or Master's degree.As for occupation,technicist and teachers are in the majority with a salary of over 6000 RMB.In terms of expenditure of outdoor sports,3000 RMB is the most.Three: most club's participants choose excursion and climbing.They'll have 3~5 times activities each year and tend to go with friends or families.Four: most of the crowd take part in by searching online information or friend's recommendation.Their main motivation is to get close to nature and keep fit.While time is the main factor that limits people to participate outdoor sports. |
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