| With the fast development of our economy and the improvement of people’s living standard, people begin to pursuit the spiritual life. And in a society full of serious competition, people feel more and more pressure, so they tend to get relaxed by going out with the strong thirst for nature. Especially under the influence of the nationwide fitness programs of recent years, more and more people begin to pay attention to their physical and psychological health and they tend to go out in holidays, thus began a heat of outdoor sports. As a important city famous for leisure, Chengdu is the center of "West triangle economic zone" and "Chengdu-Chongqing economic zone". It has rich and unique natural resources and casual historical resources, together with the promotion of economy, help the rapid development of outdoor sports industry. With the rise of outdoor sports, outdoor adventure club, as an important carrier of outdoor sports development, has gradually developed and grow.This paper is to get to know the status of outdoor sports club by making surveys in some of the outdoor sports club in Chengdu. It analyzes the outdoor sports club’s organization, management and marketing and makes further study of the problems existed in its development. By employing relative knowledge of management, marketing and tourism, it puts forward some solving methods intending to provide some help for the healthy development of outdoor sports club in Chengdu.The following conclusions are made through the study of current situation of Chengdu outdoor sports club:1.There is a lack of administrative management by the government.2. The consumption level is low in Chengdu.3. The participants of outdoor sports have little knowledge of it and are only of a small group in number.4. The supply of Chengdu market is insufficient:(1)There some limited varieties of outdoor products, whose qualities are not so good.(2)The target market is not clear and not highly developed.(3)The internal management of clubs is not standardized, lacking brand awareness.(4)The professional personnels are not generally of high quality.Suggestions:l.The government--using various measures to guid the outdoor sports clubs to develop in a healthy way.(1)Perfect the laws and regulations and regulate the clubs’ management.(2) Strengthen the personnel training and provide technological support.(3) Improve the rescue level of outdoor sports.(4) Promote the safety information of outdoor sports to cultivate the mass base.(4) Develop reasonably outdoor resources and improve infrastructure construction.(5) Perfect the safeguard system of outdoor sports.2.The club—"nesting to attract beautiful birds"--reating the clubs that meet the market’s needs.(1) Strengthen the internal management.(2) Creating a brand of outdoor sports clubs and building a good image.(3) Making clear product positioning by distinguishing markets of different products in detail.(4) Enrich the activities and improve service level.3.Participants--Improve understanding about outdoor sports and promote the clubs to develope healthily. |
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