The Community Services Platformproduct Design And Business Models Research

The community services platform receives the objective of the correspondence profession" serve the society, serve the people's livelihood", using the superiority of the telecommunication enterprise, through the service innovation and the resources conformity, and has established highly effective and convenient information communication and the transmission channel in the property profession, the community businesses and residents. Based on this platform, the property profession and business organization may provide the special service directly for the community residents, and the community residents may also propose the demand of the government apparatus, the property profession and the business organization through a simpler channel, thus to improve the quality and efficiency of services to the community residents, and promote community resident's life quality. As the telecommunication operator of the platform, through the work of the involvement of the community and property services, they may provide the more perfect information solution for the property profession, the community businesses and the owner, and promote operator's informationization expert image. The community services platform must achieve the effect of multi-win, and guarantee the participant's benefit.Through the analysis of the current condition of the telecommunication operator and the community services, using the theory of the market environment, five essential factor competitive power model, theories and business model research, SWOT analysis, KANO model; by diagnosis of the demand, subdividing the customer, and finding the accurate variation of the product as well as the market localization; using the market forecast and the feasibility to analyze data, to provide the basis to the project decision-making; through the proof of the whole process from the product design to the product operation, describes the prospect as well as the development direction of the product development.There exist different characteristics between the correspondence products and Internet products, and it needs a series of proofs and analysis to find the combination of the two. This paper attempts to find a set of complete methods of the realization of this kind of products through the example of the community services platform:1. Try to combine superiority of the telecommunication enterprise, Through the unified portal of the community services platform, The property services and the community businesses use the sms/telephone/internet/mobilephone to get the information services and living information.2. To construct the value chain and ecosystem between the community businesses and the telecommunication enterprise and the community residents. Based on this, to find the new business model.