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"Health Management Consultant" Business Plan

Posted on:2012-04-07Degree:MasterType:Thesis
Country:ChinaCandidate:Z Y YangFull Text:PDF
GTID:2219330335470443Subject:Business Administration
Abstract/Summary:PDF Full Text Request
Health management as a discipline and industry, is the latest of the thirty years, popular in Europe and America, and gradually formed an independent industry. This industry is the rise due to the need of the market, especially on how to make people live longer and all kinds of chronic disease caused by the increase and greatly rising medical costs, and sought to control medical costs and ensure personal health benefit demand boost the development of the health management.Health management in China has just started, is a sunrise industry. At present in China, mainland area only has a few professional health management institutions, most of them are hospital and medical center of subsidiary department. Health management workers have no accurate data, maybe 10 million people throughout the country, enjoying science, professional health management services to the total number of the only than two. It's far from the level of American, which has 70% in health management citizens. They could accept company or enterprise consummation service system.This paper analyzes that the recent health industry was almost blank in our province, and it cannot satisfy the demand of residents'health management present situation, has pointed out the market potential in health management field development. In this context,I used the innovation theory, commercial mode theory, management and marketing theory. Under this background. I introduced some projects, such as current operation "health management" project, cooperated with telecommunication operators, health advice health management the feasibility of the project.The business plan is also analyzed the current domestic health management, health advice in various business model, and put forward a suitable business model in the current public health management field have extensive applicable prospects.The thesis in our province the feasibility of carrying out health management industry were analyzed, and the demand of projects, the core of the project mode, profit model, processes, and price strategy, market competition, marketing strategy and investment financing solutions, profit forecast, risk analysis, content and specific implementation ways to start was described.This project is intended for:there are some problems existed in this field, unbalanced medical information, and expensive medical price. We should try to use a cheap, direct and convenient way to solve the above problem, and we should establish or provide an approachable and efficient way of communication between subscribers and doctors.Operation:through the sp mode operation, and with the cooperation of telecommunication operators. We will create the success, reach a double-win situation and become local health consultation management institutions.Therefore,I focus on the problems existed in our province, mentioned the project plan "health management".
Keywords/Search Tags:health management, sp mode
PDF Full Text Request
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