Research On Enterprise Development Power Based On General Competition Strategy And STV Model

In today's knowledge economy period. Chinese enterprises are facing a fast changing market environment. Therefore, enhancing the enterprise development power to cope with current market environment so that enterprises will be developing continuously should be an important subject to Chinese enterprises.For this reason, the paper builds the conceptual model to evaluate enterprise development power based on the existing theoretical results, and modifies the marketing strategy model according general competition strategy theory, and then builds a new conceptual model to the paper. After building the new conceptual model, this paper presents eight hypotheses and conducts a preliminary multiple linear regression analysis. And then the paper undertakes cluster analysis about sample enterprises according Capability Maturity Model and the enterprises'characteristic reflected in the relevant indicators of the questionnaire. And then the paper conducts preliminary multiple linear regression analysis again to the sample enterprises which is staying at each capability maturity stage.The empirical results show that enterprises of different capability maturity should take different measures to improve the power of enterprise development effectively, the variables of cost leadership strategy, tactics based on products, tactics based on marketing programs, brand value and process value is not suitable for all enterprises, and differentiation strategy, concentration strategy and service value have universal adaptability for companies of different capability maturity.