Research On Knowledge-based Marketing Staff Capability Maturity Evaluation Of Embedded Teleological Perspective

With the development of knowledge economy, more and more attention are paid to knowledge-based marketing staff who hold a wealth of information and technology of the organization which makes them the most critical factor in organizational management and development, especially in the fast-paced knowledge era. Nowadays, more and more organizations take the capacity building of knowledge-based marketing staff as an organizational strategy. This paper attempts to add "objective elements" to the theory of technology and methods. On this basis, we discuss the method and model used in assessing the capacity maturity of knowledge-based marketing staff in order to provide them with a new developing path.This paper goes as follows:The first part (Chapter Ⅰ and Ⅱ) describes the basic issues concerned including:the importance of marketing staff for organizations in the knowledge economy; the importance of capacity building and capability maturity measurement of marketing staff; capacity building of human resources and the core concepts of staff full development and domestic and foreign research in this field and their progresses and shortcomings This part also deals with the research methods, technical skills, major research especially innovational points, which are the basic theories including human capital theory, capacity theory, and the theory of comprehensive human development.The second part (Chapter Ⅲ and Ⅳ) is the main content of this paper. In this section, the article analyzes the differences of capability maturity differences between "teleological" perspective and "means perspective", based on which it focuses on the meaning of capacity maturity from the perspective of "teleological" perspective. Going further, we build the general analysis model of knowledge-based marketing maturity. And we articulate the structure of this model with five factors:basic management of marketing staff, analysis and development of comprehensive ability, knowledge management, and natural qualities, organizational support and social qualities, as well as environmental impact and psychological qualities. Based on this analysis model, we use an improved fuzzy comprehensive evaluation method to determine the importance of each element in this model, thus building a general measurement model of capability maturity.The third part (Chapter V) is case study. We verify the analysis model and general measurement model by taking a commercial bank in rural areas as an example. Firstly, according to the characteristics of rural commercial bank, we build special analysis and measurement models and got to know the capacity maturity of marketing staff of the bank at specific time. In analyzing, we not only care about the overall capacity maturity but also differences resulting from different dimensions and measurement elements. Finally, we give some suggestions to enhance the overall capacity maturity of commercial bank, and facilitate the balance between different dimensions and elements.