Research On The Strategy Of Sinochem Real Estate Company

Based on the analysis of the present situation of the development of real estate industry, that is to find the real estate industry rules and life cycle, and to find the real estate industry development direction for real estate, healthy, stable and sustainable development, so as to make the theory basis for real estate development enterprise strategy.This thesis collected the total population growth rates, and China's high income people distribution, the real estate industry at home and abroad present situation and developing stage and material. Take industry life cycle theory to define the domestic real estate industry life cycle stages. The strategic matrix theory ensures enterprise strategic direction. The PEST analysis method to the enterprise in the industry and its environment factors were analyzed with potter, theory and "7 S" model analysis of the competition, with industry structure of SWOT analysis method to analyze the enterprise itself the conditions of the situation. Through the study of real estate industry in the mature period, define into market segmentation stage. Overall strategic chooses the differentiation strategy to build high-grade residence. High-grade residence is high-speed economic development in high income people under the rigid demand. Competitive strategy choices strategic alliance, and business alliance, the formation of a business, raise business to house home of strategic pattern. In the strategic selection function talent strategy.establish ZhuanGuKu system and technical sequence formed the system, talent advantage. Business operation strategy choice on sales and property service makes strategic integration strategy. Sales strategy can save cost that outsourcing, and can use of external resources open sales situation. Property services on the integration strategy, and property management service is stable economic growth. The national real estate regulatory policy, adhere to the cost control strategy, sales price.