The Strategy Choice Of LM Company With Uncertainty Environment

Currently, popular traditional strategy formulation is by means of applying a serious of powerful analysis tools and study on the elements of the resources between interior and exterior company, and business forecasting based on the mission and vision of the company to choice specific strategic orientation accordingly. Whereas, we observed that many companies relying on that formulation still could not be escaped from the financial crisis and attacks suchlike this, some companies even fell into bankruptcy. Hereby we try to find a method or a tool to exploit uncertainty or avoid crisis caused by uncertainty in an uncertain economic environment.Hereby, we divide the uncertainty into four levels so as to adjust the strategic attitude and strategic move of the company, and through case study on the LM Company which belongs to phoschemical industry to represent how the LM took advantage of uncertainty and won in the competition. Furthermore, to verify how the theory of strategy choice apply to LM and help the LM work out a conclusion that it primly should focus on the study of Level two and Level three, and then set out alternative programs among trigger events. Therefore, to help companies find a solution to deal with the complicated phoschemical economic uncertainty.