Chinese Footwear Industry Facing EU Anti-dumping And Countermeasures

Today, after joining the WTO, Integration between China and the world economy becomes more and more closely, China will gradually integrate with the world market. China is the world's largest producer and exporter of footwear, The footwear industry is important for Chinese economic development and expansion of exports, It also makes react contributions to job creation, people's income and the accumulation of foreign exchange. After years of hard work footwear, has made gratifying achievements in the local footwear market, a large share. The EU is Chinese second largest export market or footwear. However, since 1998 the EU's shoe-making enterprises in China began a planned anti-dumping, Giving big strike on Chinese shoe-making enterprise.This paper analyzes the reasons for EU anti-dumping from the production of the footwear industry in China frequently by the EU anti-dumping process and the impact of the EU and China, The EU believes that the Chinese footwear enterprises have not been the "market economy status ", EU ruling on a unified tax rate for all enterprises involved in, This approach not lonely lacks factual and legal basis, choosing the wrong alternative, but also is one of the measures on the situation of EU-China trade imbalance. In order to alleviate the Political pressure, the EU political trade protectionism looks up. Meanwhile, there are many problems in Chinese shoe-making such as Excessive number of export enterprises. Small-scale enterprises, Which causes low quality, competition disorder. There are also other problems such as on international brand, counterfeit products which causing many abuses, severe shortage of professionals, single export market, lack of policy guidance, weak response to complaints etc. This paper combining the empirical analysis, data analysis and the reality, put forward the following coping strategies:from the point of Government,suggest that the central government should play the dual role of "corporate bodyguards" and consultant, guiding enterprises into the regional brand building area and resource sharing, Government should bear the huge cost of anti-dumping,establish the early warning mechanism of domestic exports,actively support in R & D,personnel training,establish a Footwear Coordination Committee that supported by the Government,leading by the industry association,stand in Importers and exporters manufacturers and related stakeholders strengthen cooperation with governments of importing countries,the exchange of related businesses. The strategy for using WTO market economy status,The Government should speed up the response to foreign anti-dumping information and establish early warning mechanism. From the industry point of view: China should strengthen the construction of industry associations,consistency of association should be strengthened, Industry associations play an important role in a unity of action of external and internal coordination. From the perspective of micro-enterprise,China should enhance the international competitiveness of the footwear industry standards,strengthen the independent innovation,improve the technological content of products,increase the value-added products,win the Market by High-quality instead of Low price,focus on brand,Make efforts to develop new markets,Make flexible use of trade to carry out foreign trade,diversification of export markets,not only development of new export markets,but do not give up the old market,develop emerging markets, facing the escalating the EU anti-dumping investigations, Chinese shoe enterprises should actively respond and contradict. professional personnel training strategy, looking forward to finally shoe-making enterprises and government manipulation be able to win-win in responding on EU anti-dumping investigation, keep the healthy development of Chinese exports together.