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Research On Kunyu Mountain Tourism Development Strategy

Posted on:2012-06-06Degree:MasterType:Thesis
Country:ChinaCandidate:X B WanFull Text:PDF
GTID:2219330338466531Subject:Business Administration
Abstract/Summary:PDF Full Text Request
2010 is the "eleventh five-year plan last year, China is the deal with the financial crisis of the years after an overall recovery. Since the outbreak of the global financial crisis since, our country adopted timely and effective measures should be taken to cope with positive, earnestly carry out all over the party central committee and the state council to deal with the international financial crisis package. "The basis of the 4 trillion yuan investment makes the national economy gradually stabilises, picks up, all industries gradually entered the rapid development. Electrical products as many industry products supporting products, has also from "restorative growth" into real sense of "growth" stage, no matter the total import and export, import, export, export value or trade surplus, since the third quarter of 2010 has comprehensive more than the same period before the financial crisis of the best level. In the production of switch and outlet for the main products of the company S, in the process of financial crisis, was born, and with the development of economic reform and development step by step. But in the market development, sales increased at the same time, the enterprise profit does not add, every year in the red state, this can cause managers's attention. As a member of the enterprise sales team, I first from company S marketing channel, from marketing channels trying to find profitable enterprise long-term problem, and hope to find the solution to the problem, so as to change the current situation of management of the company.In this paper the company S market sales status overall outline, using the SWOT analytic method to the market environment for the company are analyzed; To find the company marketing channel problems, the combination of knowledge of marketing channel design and management of the related concepts and theories, the company S of the marketing channel construction designing idea, to company marketing channel length, width and breadth put forward specific requirements and Suggestions; And with the current status, the distributor of screening and dealers management method, and the office of personnel management and assessment sales put forward specific requirements, and hope that through company outside agency of sales staff and supervision, carry out the company with the channel construction planning and related strategies.
Keywords/Search Tags:The power industry, S company, SWOT, Channel construction
PDF Full Text Request
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