Study On The Formation Mechanism Of Scenic Spots's Ticket Price And Price Management In China

Since the 21st Century, China's tourism industry is developing in an unprecedented pace, especially when the state council promulgated the doctrine in 2009"on accelerating the tourism industry", the tourism industry has been taken to a strategically high level. With the vigorous development of tourism industry, on which much more attention has been drawed, ticket-prices of tourism is leveling up which has become a hot issue. Ticket-prices are not only determined by demand and supply forces, but also affected by many other factors. So what makes high ticket-prices possible? What should be considered? How to deal with ticket-prices regulation? It is this dissertation that to deal with this problem.On the foundation of literatures domestic and overseas, this dissertation discusses the essence of ticket-price formation and analyzes the reality of ticket-price formation in Chinese scenic spots. It can be found that ticket-prices are high and price adjustments are frequent, and'ticket economy'is serious. The next step of this dissertation is to research on the ticket-prices formation mechanism and price control system and further five out some suggestions to these problems. The last part of this dissertation analyzes the reasonability of price adjustment of Hailuogou scenic spot, and tries to find out something good to learn from, in four aspects, to work for the sustainable development of China's tourism industry.Practical significance of this dissertation is to give out some scientific guidelines for ticket-price formation and ticket-price control by constructing well designed ticket-price formation mechanism and ticket-price control system, which is beneficial to the healthy long-run development of Chinese tourism industry. Current researches on this topic need further steps. This dissertation enriches the theory of ticket-price formation and ticket-price control, which is useful for scenic spots'pricing.