The Brand Strategy Of Qingyuan Mountain

English Abstracts of the ThesesQingyuanshan Mountains Scenic Spot is located in the city with a long history—Quanzhou. It is a scenic spot with pleasant climate, high value in ecological environment and unique culture resources. But its development of tourism is far behind the development of economy so it needs to be improved urgently.The writer investigated Quanyuanshan Mountains Scenic Spot in person and collected the latest information of its tourism development situation. Through the analysis of SWOT, she found out that there are 5 problems in its development of tourism brand strategy:1. Lack of professional talents2. Management is not suitable3. Infrastructure of tourism is haltingly4. Pattern of tourism is single5. Positioning of tourism brand is indistinctTourism brand is the value of tourism products. The core point to improve the development situation of Qingyuanshan Mountains Scenic Spot is to construct the tourism brand of Qingyuanshan Mountains Scenic Spot. After deliberation, the writer proposed below 4 points:1. Correct positioning of the tourism market2. Finding out new tourism resources3. Creating unique tourism program4. Making a vivid tourism imageSo the construction of tourism brand strategy of Qingyuanshan Mountains Scenic Spot should reach below points:1. Strengthening the value of tourism experience2. Making the Multi-dimensional brand marketing3. Enlarging the inner marketing4. Enlarging the advertisement through a variety of medias In conclusion, the pattern of the tourism brand strategy can be simplified as:Current situation of scenic spot resources—Analysis of SWOT—Pattern of scenic spot brand strategy and point out with the development of this brand strategy, SWOT can be simplified as:Introducing questions, Solving questions...