A Value Assessment Ofpingancompany

This paper uses scientific enterprise value appraisal method of Pingan Company for enterprise value assessment, and through the sensitivity analysis revealed the influence enterprise value peace company key factors, how to better evaluation and promote enterprise's value has certain practical significance.This article through to our country's insurance and banking, investment industry analysis found that companies that three industry development both face a good external environment:macro economic sustainable development, insurance, loan, investment consciousness enhancement, demand,3 business mixed-business management, asset of continuous quality improvement, capital further abundance; Three industry profession supervising and consummate unceasingly, industry reform continuously deepening provides good conditions.This article through to peace company SWOT analysis shows that the company owned pioneering low cost, strategic execution flexible, innovation ability lead, the ownership structure, good management fee is low, service structure optimization, profit ability, core business advantages such as rapid growth, Facing business distribution are centered, is not easy to spread risk, in new business profitability and maintain cost rate ascended the space is lesser, competitive disadvantage; etc. Had insurance investment channels to make the insurance company gradually opening fund application more flexible to finance investment product innovation, type of financial mixed aggravate makes 3 business integration peace opportunity greatly increase the opportunities; etc. And facing insurance comprehensive open competition has increased dramatically, RMB keeps appreciating increased interest rate of exchange rate risk, continually weaves enhanced management risk, etc.In above profession and company level on the basis of analysis, this paper USES for three services three kinds of enterprise value evaluation model for peace company for enterprise value assessment of the weighted average to evaluate the value of the enterprise, the results showed that, in the basic hypothesis was established, under the precondition of 2010 peace company's enterprise value interval for RMB 551,389,000,000-RMB 650,603,000,000, or value interval RMB 75.07-RMB 88.58, China's recent peace price of stock market fluctuations in RMB 50 nearby, according to the price and value interval, compare knowable current stock prices into an assessed value area, have certain investment value,Finally, this paper through the sensitivity analysis shows that the discount rate, main business sustainable growth, and income tax rates, business tax and additional tax on corporate value effect is remarkable. Enhancing risk management, seek the enterprise long-term sustainable development, vigorously develop intermediary business, actively favourable tax policies is to promote the enterprise value in an effective way.