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Study Of Full Service In China Telecom Karamay Competive Strategy

Posted on:2012-04-30Degree:MasterType:Thesis
Country:ChinaCandidate:X B ZhengFull Text:PDF
GTID:2219330338953181Subject:Business Administration
Abstract/Summary:PDF Full Text Request
Jan.7,2009, China telecom, China mobile, China unicom won respectively different technology systems,3G licence marks the first Chinese telecommunications industry the arrival of the whole business competition.After two years, three operators in the main strategy and the telecom market development ideas have very clear. Direction was settled, measures and implementation became the key. As one of China's telecom between local networks of karamay branch of how the overall strategic guidance group, combining local actual, drafted in accordance with the competition strategy and also features, take effective execution of all business competition, is undoubtedly a decisive victory crucial and urgent task.This paper will be a thorough investigation and study on the basis of SWOT analysis, and PEST analysis, strategic clock model analysis tools, thorough research China telecom karamay branch in the business competition time and opportunities facing the risk, explanation of karamay telecom competitive strategy and clear the path selection; On this basis, combining with telecom operators in the product as the center also actual operation, creatively comprehensive competition theory and marketing theory research of Chinese telecom karamay branch under the condition of the whole business competition specific competition strategy, and discusses the whole business competition strategy guarantee the key elements of successful implementation.Hope this paper can not only for China telecom karamay branch all business competition winner provide theoretical basis and practical guidance for similar, and can also manages work of other Local Network...
Keywords/Search Tags:telecom, karamay, all business, competition strategy
PDF Full Text Request
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