The Design And Operate Model Of China Unicom Chongqing Branch Automatic Navigation Products

With the development of 3G technology, more and more people are getting used to and depend on use mobile phone to get on internet. Internet celebrated its 20th year of development in China, the constantly improve of Network resources and businesses have greatly increased the economic value of China's traditional internet. That in only a few years, the client of mobile network increase from million to billion. According to the CNNIC data, until June 2010, the number of mobile internet user is 2.77 billion, which is 65.9% of the whole internet user.Web browsing constitutes a big proportion of internet safari. As a result, to push navigation pages to customers when they are surf the internet has become one way for Telecommunications'marketing。The content of the navigation pages can be changed with different marketing ways. For example, to push Telecommunications own home page, tariff reminding page or to push different pages to customers which they might be interested in, according to the analyses of their behavior. The frequency of navigation can be adjusted according to the actual conditions, maybe the first time per-week or per-month. By this way, the Telecommunications can propagate its own business and promote the business permeability.China Unicom Chongqing branch is planning to promote its new automatic navigation product, this article analysis their marketing environment, construction scheme and function design. The Operation Model of this automatic navigation products are also discussed in this article. The coverage of WCDMA is being improved day by day, with the development of mobile network business, China Unicom Chongqing branch promote automatic navigation products as an assisted way for marketing to increase the flow of internet use, the "WO" page views, the order quantity of value-added affaires and cultivate the customers'habit of using mobile network business.