Internet Data Center Bussiness Development Strategy Research Of Beijing Unicom Corporation

Internet has become a new driving force of China's economic development, and Internet bring a profound impact on all aspects of social life. At present, in terms of network communications, business office, financial processing, bank settlement, entertainment games, news reports, all of which are inseparable from the Internet now. Internet data center is the core strategy products of the Internet industry and it has the functions of the server hosting, enterprise data centers, data storage backup and data disaster recovery. Data center is the gathering of Internet content and data. From the rise of the Internet, Beijing Unicom has been occupying the leading position of the Internet data center business market. However, because of the external environment in recent years, Internet data center market situation changes. The competition in the market increase intensively, and the secondary data center operators also joins the competition. How to maintain the existing market share and how to continue to gain new market share become an important issue to Beijing Unicom.In this paper, I analyze the IDC business of Beijing Unicom in several aspects using the knowledge learned in MBA program, namely corporate external business environment, their own resource capacity, problems in business, the Beijing competition in regional data center market situation, data center operations revenue, the type of current customer of data center. Base on the above analysis, I make suggestions for the date center business development of Beijing Unicom from the several aspects which are the data center's target customers, marketing, product strategy development, pricing strategy, channel strategy, marketing strategy, public relations strategy, brand strategy, and the current data center and optimizing customer service system.Additionally, to ensure the successful implement of the data center business development strategy, I make further suggestions for Beijing Unicom on aspects which include this mechanism to further optimize the operation and management, and resource utilization, target customers, the revised evaluation system of price discounts, the management of the secondary data center operators, the development of the value-added products, the optimization of network quality, the customer service standards, the coordination of internal competition, data center operation and maintenance system. Last but not least, the application of cloud computing in data center and the energy savings in data center room were analyzed.The goal of this paper is to keep Beijing Unicom as the market leader of the data center business, the study included:analysis of the macroeconomic environment, internal and external business environment, research of business viability of its competitors and data center application of new technologies.