Research On Ecotourism Customers' Willness And Its Influncing Factor

Nowadays ecotourism has been the tide of tourism development of the world. As a mode of tourism,which is responsible for environment, it can realize the harmonious development among economy,society and environment, and brings the maximum composite benefits. It is the best mode to realize the sustainable tourism.Ecotourism has been the great concern of every sector since it is presented. Jingyuetan is located southeast of Changchun City and is based on resources and the environment. It is eco-tourism industry development zone with eco-tourism as the leading state-level. Jingyuetan has been classified as to Changbai Mountain area and the Sea National Nature Reserve, famous eco-tourism base. Jingyuetan is rich in tourism resources and good infrastructure. is currently the first choice for leisure and entertainment community in Changchun and is also the development of tourism in Changchun City growth. Systematically reviewed research results, comb through the theory, provide the end-result theory for the core content of study. According to the survey questionnaire, the use of Logit model Changchun Jingyuetan consumer eco-tourism area Willingness to study the constraints affecting consumer factors and eco-tourism the main problems study conclusions and shortcomings, and in accordance with the development of eco-tourism Changchun Jingyuetan prospects and problems, make recommendations accordingly.This paper will be based on ecology, environmental economics, sustainable development theory, the basic principles of consumer behavior , use econometric and statistical methods through the collection of data, field investigation, summarized and study in Changchun City area consumers will of Jingyuetan eco-tourism and its influencing factors, provide a scientific basis to Jingyuetan development of eco-tourism area. on the basis of defining the basic concepts and categories analyzed the development of Changchun Jingyuetan status of eco-tourism, including nature, society and the status of tourism resources, the system Changchun Jingyuetan study strengths and weaknesses as well as eco-tourism opportunities and challenges. Research results have been drawing based on eco-tourism Changchun Jingyuetan consumer survey data, statistical description of the wishes of consumers, a key factor in eco-tourism.