Dujiangyan City Development Research Kiwifruit Industry

Kiwi fruit is a high-quality fruit, its nutritional value and health have been widely recognized by society. Due to geographical conditions and climate conditions Dujiangyan is ideal for growing kiwi. Since the 1990s the introduction of kiwi in a wide range of locally grown and improved varieties. Kiwi as Dujiangyan characteristics and advantages of the fruit industry, the development of its industries have significant and far-reaching impact on the promotion of economic development in rural areas in Dujiangyan, increase farmers’ income and promote agricultural development.This study is the status of Dujiangyan kiwifruit industry empirical analysis, the ultimate goal is to analyze the current situation through the development of the kiwifruit industry in Dujiangyan, Dujiangyan kiwifruit industry to identify the problems of development, proposed solutions to this problem. This paper is divided into five parts. The first part is the introduction part, the background and significance of research and research status at home and abroad, and present research program article:using field research method, literature, quantitative analysis and comparative analysis method to study the development of the kiwifruit industry in Dujiangyan Analysis. The second part describes the main concepts and theories to industrial development theory, theory of comparative advantage, economies of scale theory and the theory of characteristic agriculture, research and development of Dujiangyan kiwifruit industry. The third part is the status of the development of the kiwifruit industry Dujiangyan descriptive analysis of industrial scale Dujiangyan kiwi, kiwi varieties, industrial chain development, industrial development model has been a comprehensive industrial policy analysis, empirical analysis Dujiangyan willingness of kiwifruit industry industries. Through a comprehensive status of Dujiangyan different angles kiwifruit industry conducted a detailed analysis and fulfilling. The fourth part is to ask questions Dujiangyan kiwi development, the study found Dujiangyan kiwifruit industry development process there are still many problems: small-scale cultivation of the family unit, restricting the scale standardized production; plant management, backward technology, fruit quality is not high; branding is not strong market acceptance needs to be improved; lack of deep processing technology development, logistics system to be developed and so on. The fifth part is concluded and made suggestions:First, to promote rural land, planting solve fragmentation problems. Second, vigorously promote the development of cooperatives, improve the degree of industrialization organization. Third, continue to increase subsidies, improve planting technology. Fourth, take the road of brand development strategy, improve industry awareness. Fifth, accelerate the development of deep processing kiwifruit industry. Sixth, we should actively develop the logistics system. We hope to provide a scientific basis and reference for the sustainable and healthy development of Dujiangyan kiwi.