| Tourism as an industry emerged in the mid-19th century, after World War Ⅱ to achieve rapid development, to the20th century, its growth rate has exceeded the average growth rate of industrial, become the greatest profits following the arms industry, the best efficiency of industry. The overall tourism revenue for the first time in1992ranked first in the world, such as oil, the automobile industry to become an important part of the world economy. According to the World Tourism Organization (WTO) forecasts from1995to2020, average world tourism growth rate of4.1percent, global international tourist trips in2020will reach1.56billion people.Tourism became an industry in the late1970s in China. Tourism became a new economic growth point in the end of1998. According to the World Tourism Organization predicts that by2020China will become the world’s first tourist reception and the fourth largest exporter of tourists and huge development potential.Dujiangyan City is rich in tourism resources. And tourism is the largest livelihood industries, pillar industries, but also "engine industry" which promotes urban and rural development in Dujiangyan. Since2003, the tourism industry has become a leader in the development of modem service industry. In2007, tourism as the leading of the modern service industry accounted for50.2%of GDP in the city. The tourism industry of Dujiangyan City was subjected to serious and even devastating losses in5.12Wenchuan earthquake. According to the domestic and international experience, recovery and development of tourism is an important way to achieve rapid economic recovery after the earthquake.The main range of study in this article study is tourism development of Dujiangyan City after the Wenchuan earthquake. The perspective from simple suggestions to post-earthquake recovery and development of tourism measures summarized stage. Both theoretical research and empirical analysis of tourism in Dujiangyan City enriched our country’s development of tourism study after the earthquake, but also provided a reference for other earthquake affected areas.In the first part, the author reviewed the relevant theory and literature. Neo-classical theory of balanced regional development considered that the market mechanism is an "invisible hand." In the fully competitive market conditions, price mechanism and competition will lead to optimal allocation of resources. Under certain assumptions, the theory considered that despite the existence of natural resources and the regional differences in levels of development, capital, labor and other production elements moving free to achieving their highest marginal rate of return, which resulted in the factor income averaging, and the final to achieve balanced regional development.In the second part, the author analyzed the situation of the development of tourism in Dujiangyan City. The city is rich in tourism resources, landscape resources, natural resources and human resources which all show the city’s charm. The earthquake brought to about10.162billion yuan of tourism economic loss and about76million to area attractions, but also left behind a unique heritage earthquake ruins resources.The author summarized the restoration and reconstruction of tourism after the earthquake in Dujiangyan City, in the third part. First of all, thinking and planning of the restoration and reconstruction, including policy support and planning in advance. Secondly, the measures of recovery and reconstruction.(1)Scenic attractions and infrastructure time returned to normal in the shortest time, which were base for the restoration and reconstruction of Dujiangyan City tourism industry.(2) Event marketing, marketing through the media, being into Sichuan "Panda Card" program, assistance to the tourism industry across the country, Dujiangyan scenic spots and promotional activities increased the promotion after the earthquake.(3)The management created two AAAAA level scenic spots,8AAAA level scenic spot, eight quality sports and leisure projects and other tourist attractions.(4)The outstanding quality urban tourism routes were created, through the protection of the ancient city, pastoral style to the construction of urban centers.(5)The tourism services were improved.(6)The management optimized the spatial layout, planed the development of four major groups and enforced them. (7)Building experiencing land to Taoist culture, water culture and the health culture, developed cultural and creative industries, tourism, cultural tourism, outdoor sports, and cultural tourism.(8)Tourism market was internationalized.The fourth part of the article, sustainable development of tourism was analyzed in Dujiangyan City. After discussing favorable conditions barriers, the author believed that the basic to principles of sustainable tourism development of the Dujiangyan City included environmental friendly principle, special priority principle, the principle of overall development, harmonious development principle.According to earlier research, the proposed further development of tourism in Dujiangyan City, ideas and suggestions were brought out in this fifth part. First, the cultural tourism brand should be lay well. Secondly, security and emergency response mechanism should be established. Third, the idea of the group development of tourism should be upheld. Fourth, the management should improve the tourism policies and regulations. |
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