Marketing Model Of Of Retail Commercial Equipment In Line With China's National Conditions

Since the 90's from the last century, the domestic economy in the steady and rapid development, led the lives of residents of the retail industry has been flourishing as providing support services for the retail industry the demand for retail facilities with Japan increased sharply. But by the information technology foundation is weak, the lack of high-end technical staff, domestic equipment and insufficient understanding of the impact of the environment, the development of commercial retail facilities are not satisfactory.Take this case study , literature research and the method of combining comprehensive analysis, theory of knowledge and from a marketing concept, discusses the domestic environment, the impact on the retail equipment industry, and retail facilities various factors affecting the industry itself, through access to a large number of related industry information and data, as well as their experience in this industry and views , use their comprehensive analysis of the theoretical knowledge, such as the SWOT analysis, from the perspective of commercial and retail facilities in various marketing focus to elaborate.The retail industry through analysis of the characteristics of equipment, combined with the industry in which the elaboration of macro and micro environment, the use cases of domestic DIY-POS, more in-depth study, development and future trends, which in the current industry uncertainty , the combination of the domestic environment, with reference to foreign retail equipment industry trends, the focus of the present paper and can approach the actual operation : the retail business with Chinese characteristics , equipment , marketing.Purpose of this study is to retail marketing equipment industry reference work: not only to better service retailers, the retail industry, supporting the development of more and better products and services, but also for the development of the retail equipment industry itself provide a reference . The right is the best, whether it is China's environmental policy or the human factor itself is unique, as the larger environment in the retail equipment industry naturally also affected, although "the sole purpose of marketing to a higher The price will be more products to sell more often more people "is the highest level of marketing, in its infancy and the early stage of development of the domestic retail equipment industry in the development of the tide, only with the domestic reality of the characteristics of the environment can go better, go further. This is also the expected results and look forward to this innovation.