Quanzhou Tourism Development Strategy

Currently, tourism is the city's economic development growth, mainly from Quanzhou, geography, cultural environment and climate and other factors. However, after the outbreak of the financial crisis, ranging from the world, small as the city's tourism market are subject to more or less. Therefore, a careful review and study the development of the current status of tourism market in Quanzhou, and find out where the problems were serious analysis, develop a better environment to adapt to the current development of the tourism development strategy and specific measures to countermeasure is imminent. To be able to find the city's tourism market and the crux of the problems, this paper will use the MBA marketing expertise and relevant theories and SWOT analysis to analyze and study the status of Quanzhou City tourism market and problems of the current study found the development of tourism in Quanzhou marketing strategies to help and solve the tourism market in Quanzhou during the operation the problems and deficiencies, and strive to explore a set of strategies for tourism development Quanzhou system.This paper will be divided into five parts: Part I: Introduction. Describes the research background and significance, also introduced the main research methods used paper, and the lack of innovation of this paper; Part II: literature review and brief the theory. Through literature and data access, refer to the relevant research on major theories of domestic and foreign experts and scholars on the tourism industry in the state, and the process of writing this paper studies the theory cited in brief; Part III: Through field survey and relevant departments and units, understanding, objective analysis of the development of the tourism market in Quanzhou and marketing environment analysis (using the SWOT analysis); Part IV: Tourism Development Strategy in Quanzhou; Part V: Quanzhou Tourism Development Strategy to promote the specific measures and countermeasures; Part VI: Conclusion and Outlook. Paper summarizes the main points and the actual value and the prospects for the development of the tourism market in Quanzhou. The main purpose of this marketing strategy is to combine theory and urban tourism, made a constructive and practical Quanzhou Tourism Development Strategy. In this initiate is to government departments and more experts and scholars, insight common to focus on the development of tourism in Quanzhou, together with research, exploration, offer advice and suggestions.