The Research For Development Strategy Of Tourism In Tang Shan

The rapid development of economy and society marks that tourism has evoles from luxury to a popular,regular consumption of life,and becomes a comprehensive modern industry.Tourism promotes environment,impetuses cultural exchange and communication,effectively activates flow of people,capital and material,and it makes man,nature and society harmonious.Tangshan is prosperous due to coal and steel,it is the cradle of china's modern industrial civilization,its coal mine,railway,locomotive,cement,steel,ceramics and other industries occupy a space in China industrial development.As a typical resource-based industrial city,years of economic output has been leading in Hebei Province,but long-term accumulation of structural contradiction prominents,the industrial economy is faced with challenges that including prices of leading industrial products drag,overcapacity,and competitiveness of enterprises is not strong.The increasing depletion of resources,coupled with current economic transformation,leading Tangshan into economic recession,sustainable development and city functional transformation is an inevitable choice.With the proposal of collaborative development strategy in Beijing,Tianjin and Hebei in 2014,the integration of tourism has become a new engine and develops a broad space in the introduction of high-end technology,talents and funds.In 2016,a series of activities such as World Horticultural Exposition,meeting between China-central and Eastern European countries,Golden Rooster and Hundred Flowers Film Festival will be hosted in Tangshan,which also provides a rare opportunity for the development of tourism industry in Tangshan.To study and draft the development strategy of Tangshan tourism industry at this moment can accelerate tourism industry,quicken pace of transformation and upgrading of Tangshan City,deal with the current crisis effectively,so that Tangshan's economy can achieve sound and rapid development.Based on the development strategy of Tangshan tourism industry,this thesis using PEST and five forces model analysis method,combined with the comprehensive and industrial environment of Tangshan City to make analysis and research;and through decomposing tourism resources,regional characteristics,development potential,exit,entry and domestic travel businessitem of Tangshan City tourism and focusing on sustained rapid and healthy economic development in Tangshan,to study and formulate the development strategies such as industries integration,wet-layout,population and marketing in accordance with the actual situation of Tangshan tourism;at last,suggestions like enhance vitality,improvement of tourism transportation facilities,construction of tourism operation system,implementation of tourism standardization management,play the leading role of government,optimizetion of development space,etc.are put forward to ensure the effective implementation of the development strategy of Tangshan tourism.