Research On Business Model Innovation Of Retail Enterprises

With the continuous development of the Internet economy,people can chat online and shop online anytime and anywhere,which has a huge impact on traditional retail enterprises.Traditional retail enterprises have begun to explore online development models,including electrical appliances,medicines,health products,and automobiles.And other commodities have begun to lay out online e-commerce market,and online companies have vaguely felt the ceiling of e-commerce,began to lay down the line,and went deep into rural and high-end consumer groups to seek new opportunities.So 020's online and offline combination mode began to enter the public's field of vision.After several years of development,its 020 offline full-channel development has become an important choice for the transformation of traditional retail enterprises.How traditional retail enterprises realize the transformation and development of enterprises in the environment of the Internet has become an important issue at present.The business model is a research field that has developed along with the rise of e-commerce.With the penetration of e-commerce in the traditional industry,more enterprises should find suitable business models in the Internet environment.Since 2012,the research on retail business models has gradually increased,but the systematic research on retail business model innovation still remains.Very few.Therefore,this paper captures the new retail and traditional retail also has the iconic retail business model,and explores the innovation of the retail business model in the Internet environment.This paper first analyzes the core literature of retail enterprises,business models and business model innovations,sorts out the existing business model innovation research,and constructs the conceptual framework of the retail enterprise business model innovation analysis model.Then on the basis of this framework,the two retail enterprises of Suning Yunshang and Boxma Xiansheng are the case enterprises.By analyzing the explicit knowledge of business models of two retail enterprises,the tacit knowledge of business models and their internal relations,and comparing the similarities and differences of their business models,the conclusions of this paper are drawn:(1)Business model is a complex system.(2)Business model Tacit knowledge plays an important role in business model innovation.(3)Explicit knowledge of business model has a certain role in promoting tacit knowledge of business models.The theoretical contributions of this paper are as follows:(1)Based on the analysis of this paper,the analysis model of business model innovation of the system is constructed.(2)Analysis of business model tacit knowledge plays an important role in business model innovation.(3)Enriched the theory of systematic research on business model innovation.Finally,the shortcomings of this research and future research directions and prospects were written.