Economic System Research Of Online Game

The online game from the end of last century into China, after10years of development, it has introduced from phase to growing industry scale expands gradually. In2010, China’s online game market sales income is RMB32.37billion, in2015is expected to China online game market actual sales income of RMB57.8billion.2010online game users always scale to75.983million number, in2015is expected to China online game users will reach to124million. Online game industry high-speed development present situation, the market competition into overdrive. More and more game product flocked listed, but new product life cycle is more and more short. More and more of the online game company to realize this problem, or from the game of product development, or from the marketing method, or from commercial mode, actively explore the solution.In this paper the structure can be divided into two parts:the first part briefly introduced the domestic and foreign experts and scholars on the online game’s research, this paper introduces the current situation of the development of the online games industry and present problems; The second part of the online game into the economy, through the analysis of the economic system transfer process, economic system equilibrium relationship, economic system is not balanced and possible problems, again with the game’s success in the market at present the eight guardians "as an example, this paper analyzes the product economic system successes, and finally puts forward to building new online game economic system conception.This paper aimed to hope that through the combination of theory and practice, for the game the design of the product development to provide some reference ideas, but also for game operator explore new business model provides reference material.