Shang Hai Comfort Company Crm Scheme Research For House Water After-Sale Service Department

Today,with the market competition becoming fiercer and fiercer, more and more enterprises in house water realized the importance of customer.How to keep good relationship with customers will be those to strengthen competition.So,CRM is a resolvent.First of all,the thesis introduces the definition and connotation of CRM according to its relevant theories,determines the basic function of CRM,analyses the cause of fail in course of CRM implementation.Then, the thesis analyses the marketing system of Chinese enterprises in house water;Lastly,the thesis puts forward some suggestions for those enterprises by analyzing the success of CRM implementation in Comfort CO. Ltd.The research of the thesis includes the results and conclusions of authoritative institutions and a real business case of CRM implementation in Comfort Co.Ltd.It combines management theory and information technology to ensure the feasibility and practicability of the contents.The result of research proves that CRM in Comfort Ltd can strengthen competition,achieve win-win between enterprise and customer.Of course,it will be helpful for other enterprises.