Study On Rural Marketing Strategy Of Hebei XX Communication Corporation In The Full Service

With its reform and development, China Telecommunication is supposed to make an entry in all-round business operation era. However with communication technology continuing to develop and market size customers rapid expansion, China's communications market is facing drastic competition. The high-end market has become increasingly stable, the cit market is day by day saturated. The communication market enters the depth competition period. The operators in the urban market falls into a zero-sum competition in the competition relations, own incremental customer, oftencomes from to drain the customer to the competitor. The rural market whieh accounts for three-quarters of the whole population is on the upswing, the increasing market is huge with great opportunities. Furthermore, following the new rural building thoroug farmers income growth significantly, this cause the countryside gradually transforming to the communication latent demand as the realistic demand. As city market beeoming increasingly saturated, the rural market which has enormous customer resources become the key point which correspondence operation business capture.The essay concludes development status quo, supply and demand,the competition situation as well as the countryside customer consumption pattern and charaeteristic of Hebei rural communication market. Then analyzed the development, problems and causes of Hebei XX in the rural market. On the basis, using Porter's five strength model to analyze Hebei communieations industry, and using SWOT method to analyze the Strengths, Weaknesses, Opportunities and Threats of Hebei XX. Then proposes the corresponding developmental strategy. According to the above analysis, proposing the produet,the place,the promotion and the brand strategy of Hebei XX rural communication market, determining the overallstrategy.