Agricultural Bank Of China Binzhou Branch's Corporate Businesses Marketing Strategy Research

After we joined WTO, financial globalization as a"double-edged sword"provides Chinese banking industry a huge opportunity and challenge. The huge gap with foreign banks makes the process of China's bank marketing rough and hard. At present, the social investment and financing channels has undergone tremendous change. The competition is becoming more and more fiercer in banks. Spread is continuing to shrink. The corporate businesses are becoming the commanding heights of commercial banks profitability. I have been working in the Agricultural Bank of China and have learned the business between bank and companies. Therefore, I decided to choose Agricultural Bank of Binzhou marketing of corporate businesses as master's thesis topic on the theory and practice of marketing system. With the full liberalization of the banking sector in 2006, the battle for getting corporate customers is becoming more and more fierce competition. Binzhou branches of Agricultural Bank of China can not escape them. Binzhou branches of Agricultural Bank of China has over a broad, well-capitalized and other advantages, but also there are a lot of problems, such as lack of customer-centric marketing concept, market segmentation and target market there is a deviation, the difference of marketing has just started, it is difficult to form an effective marketing mix strategies.This article is from the Binzhou branch of Agricultural Bank of China marketing aspects of the corporate businesses, adopting the practice of combining with the theoretical analysis, empirical analysis and normative analysis of the combination of qualitative analysis and quantitative analysis methods, analysis and advanced marketing concepts history of domestic marketing practice to Binzhou case of commercial banks, Agricultural Bank of China in the marketing process of the corporate business of the problems in the analysis, and a SWOT analysis of Binzhou branch of Agricultural Bank of China, Binzhou branch of Agricultural Bank of China marketing on the status of corporate business put forward countermeasures, that is, the marketing research conducted in full on the basis of market segmentation and target market positioning, development of overall marketing strategy, the full implementation of the intensive marketing strategy and different marketing strategies ,and ultimately to achieve safety, liquidity targets based on profit targets.