The Research Of A Co.ltd's Management Optimization For Quick Response To Market

A company is an international corporation engaged in the manufacture and sales of communications test instruments. Over the past decade company gradually expand the business in the APAC region, especially with 3G wireless services launched commercially in many countries including China, the market potential keeps growing. Based on customers'feedback , A Co. Ltd found the release of new features of current products has been gradually lagging behind the update of customers'needs. To change this situation, A company's structure and processes of the company carried out a series of management optimization. In this thesis, the author analyzes the A company's adjustment process and research the problems arising in the company's management optimization. The thesis also discusses about the experience gained from this re-structure .The main contents of this thesis are divided into three parts. First part is the review of market environment and the status of the company as well as product characteristics such as internal and external situation before management optimization. Then analyze the reason A company needs the management of change for quick response to market; Secondly, the author explains how the company, including R & D, marketing, sales and production department making the structural adjustment, process optimization, system reform. Also compares the difference between former company's operations and current operations. Finally, based on data and feedback collected after management optimization, author summarizes the result of this company structure and how it achieve of goal of quick respond to market. Some advice and thinking of A company's future business management is also provided. The author use the method of linking practice with analysis throughout this case study, combined with a practical analysis method. While researching the whole process of A Company's management optimization, author also uses enterprise management theories and tools to analyze the methods A company used, and gives ideas how they worked.The research result of this thesis is not only useful for A company itself, but also provides references and instructive to hi-tech enterprises with same industry.