The Strategic Choice Of The Paper-making Enterprises In The Low-carbon Economy

Human society comes from the agricultural civilization of the primitive society to modernindustrial civilization. Varieties of energy such as biomass energy, solar energy, wind energy,fossil energy, hydropower, and nuclear energy are developed and used. As the population of theworld grows and the size of economy increases, the use of conventional energy has caused a lotof environmental issues. In recent years, photochemical smog, air pollution, water pollution andacid rain cause serious harm to the environment, the increasing of greenhouse gas concentrationin the air causes dramatic changes to global climate. All these bad results are due to the unhealthyproduct style and the wanton use of conventional energy. In this context,"low-carbon economy","low-carbon technologies","carbon footprint","low-carbon development","low-carbon society","low-carbon world","low-carbon lifestyle","low-carbon city "and a series of new concepts andpolicies have emerged. Human beings will gradually give up the traditional mode of productionof the20th century. And will turn to the mode of production of low-carbon economy, low-carbonlifestyle through the application of innovative techniques and mechanisms. We try to insistsustainable development, and walk towards a new ecological civilization step by step.In the context of the low-carbon economy, As the traditional polluters, paper productioncompanies are facing a great challenge. If paper-making enterprises is well positioned to respondto this change, which can also help themselves beat the competitors, and gain competitiveadvantage opportunities. So in this case, whether a paper production company can make the rightstrategic choice is a crucial point of whether a company can survive in the new environment andget profit.Based on this background and previous research results, I understand the status of thepaper-making enterprises. I use SCP paradigm, analysis the market structure, market behaviorand market performance of paper-making enterprises., Unlike the traditional SCP paradigm, Iuse Market performance as our strategic objectives. Then I use market structure as our strategicanalysis. Ultimately come to the market behavior of paper-making enterprises which is the focusof this article, strategic choice of paper companies. The strategic choice of Paper-makingenterprises is involved in all aspects: products, raw materials, the integration of cleanerproduction and so on. Considering the specific situation of China's forestry and paper belong todifferent industry categories, there comes out the concept of strategic alliance. Strategic allianceis a new direction for the integration of paper-making enterprises in the low-carbon economysituation.The first part is an introduction, describes the background of this study, points out that themeaning and purpose of this study are reviewed and Research; The second part is to define andarticulate the theories about the relationship between SCP and strategic choice which are used inthe article; The third part is the most important part of this article, it sets the strategic objectivesof the paper-making enterprises under the low-carbon economy, strategic analysis and make strategic choices: including product strategy, the structural adjustment of raw materials,improvement of advertising behavior, improvement of production, Integration strategy, financialstrategies, achieving the strategic layout of globalization, increasing self-awareness ofinnovation; Finally, the fourth part, we take Sun Paper as an example. We make the strategicanalysis, and give strategic choices.