Study On The Vendor Management Of M Company For The Support On The New Product Development

With the development of global laser industry, the leading manufacturers are alldevoted themselves to independent develop the middle-end and high-end equipment toenhance the key competitiveness of themselves. How to joint development with thevendor is the development direction of vendor management.Firstly, the thesis introduces the research background, pointed out that the Mcompany appeared low effectiveness on material procurement in NPD stage.Research on vendor management supporting NPD on the M company has a greatguiding significance. Then, based on the Team-based Organization Theory, the CoreTechnology Theory and the Vendor Collaborative Development Theory,the thesisstudies their application on the vendor management. After that, by using the model ofvendor-buyer satisfaction index, the thesis analyzes the features of relationshipbetween vendors and buyers, who supporting NPD. Based those researches, the thesisputs forward the vendor early involving NPD of cooperation model and the basic flowprocess.Based on the researches, the thesis analyzes the features on the vendormanagement in the NPD stage in m company.According to the model of vendor-buyersatisfaction; the thesis designs the vendor and manufacturer satisfaction investigationsheet and analyzes the mutual satisfaction status of M company and its vendors. Thenit selects out five vendors, who have the problems. The thesis uses the processmethodology, affinity Diagram, to identify four root causes of poor performance onthe incoming material purchasing on the LG-003project. After that, through using thetactics of vendor early involving NPD of cooperation model, cross-functionalprocurement team and cooperative relational with key vendors, the thesis set upmeasures to solve M company's problems on the low effectiveness of materialprocurement. By using those tactics, M company improves its flow process of crossfunctional joint procurement; establishes its flow of vendor early involvement ofcooperation model; improves the quality information system on material procurement;establishes a strategic cooperation partnership with the key vendors. After those practices in M Corporation, it verifies this tactic effective. In the end, the thesis sumsup and evaluates the vendor early involving NPD of cooperation model and points outthe direction for future research.