Research For Product Development Management For Haier Group

In the past30years, China has made tremendous achievements in economysince it reformed and opened up. However, with such progress, few domesticenterprises have great capability of hi-tech production development in large-scaleindustry. Base on30years constant research and experience accumulation, a greatnumber of American high-tech enterprises take the position on World’s Fortune500consequently. They also built up rich practical experience on work flow moduleestablishment, customer oriented marketing management and project proceduremanagement. In order to improve our technology innovation ability, we must learnfrom wester countries on the aspect of product development management and applythe theory in practice.Three product R&D management methods has been used internationally, i.e.PACE, IPD and SGS. Through analysing these methods by survey, case study andintegrating theory with practice, a customized R&D management model has beenestablished according to the characteristics of Haier Group. This productdevelopment management model mainly includes:1) a new structured productdevelopment procedure to define a six-stage outputs and checkpoints.2) across-department R&D team and and team members’ responsibility.3) a projectmanagement system.4) optimization of the warehouse selection, parts classificationand attribute definition.5) documentation categorization and management.6) ITsupport to the R&D procedure and project management. By setting up the newproduct development system, it will achieve the goal of satisfying customer demandsbetter, reducing product launch period and improving the company competitivestrength. Meanwhile, it offers successful experience on managing product development for other Chinese businesses to improve their product competitivenessin the global market and encourage high value-added and green products come out.