Farmhouse Of Analysis And Development Strategies, Jiaxing City

With China's socio-economic development and people's living standardsimprove, as well as urban dwellers back to nature concept is continuouslybecome a beautiful landscape in China's tourism industry. Domestic farmmusic business,since the early1990s, after two decades of development,has formed a more mature business model. However, with the deepening ofeconomic reform in rural areas, the corresponding mode of operation of thefarmhouse proposed requirements of the higher and wider, the mode of thefarmhouse in the continuous development of innovative Farmhouse inJiaxing City, the subject through the business model of Jiaxing's farmhouse,outlines the economic benefits and the impact on local economicdevelopment in many aspects, analysis of the constraints encountered in the development of Jiaxing's farmhouse the challenge put forwardcountermeasures and safeguards of the sustainable development of Jiaxing'sfarmhouse.The subject to take the method of combining theoretical research andcase analysis, the process of study Jiaxing's farmhouse, by Jiaxing'sfarmhouse development review, the location of resources, farmhouseproducts and business-benefit analysis and market source market of visitorscharacteristics investigation and analysis, reveal the types of of Jiaxing'sfarmhouse music relatively complete ecological and cultural tourism brandimage highlights, and more fully shown in farm characteristics; at the sametime the the Jiaxing's farmhouse resources advantage is more obvious, but themanagement regulations also incomplete, need to establish a government-ledstrategy, given the farmhouse, the development of a policy system, andstrengthen the education and guidance, formulate preferential policies topromote the development of peasant music.Jiaxing local tourists, the main body of the the Jiaxing's farmhousesource markets, visitors of the Yangtze River Delta region is an extension ofthe of Jiaxing's farmhouse main source markets, the income level of residentsin the area, travel costs and travel frequency are high, but in this region andJiaxing's location adjacent, coupled with the trend in the development of the Yangtze River Delta Tourism Integration so of Jiaxing's farmhouse is, theyare very potential of the domestic tourism market. Therefore to increase theJiaxing's farmhouse open up this part of the intensity of the source markets,focus on brand marketing, to strengthen media network image publicity andpromotion in order to enhance the visibility of the Yangtze River Delta andthe country. Jiaxing's farmhouse music tourists is mainly concentrated in theyoung, professional business people, education, enterprises, managementpersonnel, students. Therefore, Jiaxing's farmhouse pay attention to thedevelopment of tourism products, suitable for young and middle marketcontinue to stabilize and expand the market share. Also, you can launch theproduct suitable for the elderly and youth travel market, to exploit its marketshare.Meanwhile, in order to meet the challenges of the market, Jiaxing'sfarmhouse should take the initiative to establish the strategy of competitiveadvantage, do a good job in tourism development planning, strengthen thedevelopment of tourism products, purposeful and orderly development ofnew tourism products, and strive to basically become the Yangtze River Deltaregion economy within five years the back garden of the developed cities,tourism, leisure, fashion, holiday, knowledge, science, health tourism base.