Changsha Farmhouse Tourism Development Research

Recent years, farm tourism rapid development in China has not only become an effective way for the government to solve the "three rural" issues, at the same time to improve and enrich the composition of tourism. Farmhouse tourism favored by tourists gradually become an important part in the tourism industry. In the context of people’s living standards continue to improve, for the pursuit of the spiritual and cultural very prominent farmhouse tourism to become the first choice for urban residents travel due to the deepening of leisure time and leisure concept. Therefore, farmhouse in China has a good potential for development.The Changsha farmhouse as the research object, pointing out that its current development, while taking advantage of the SWOT analysis model analysis of its strengths, weaknesses, opportunities and threats in the development process. Order the deeper digging farmhouse tourism development process, with the satisfaction survey of visitors to the farm tourism. Changsha farmhouse tourism development is further pointed out that tourist satisfaction survey.Finally the SWOT analysis model and visitor satisfaction reflect the recommendations and measures.This paper is divided into five parts:The first part introduces the research background, research purpose, significance, and research trends at home and abroad, the final thesis writing frameworks and ideas.The second part mainly introduces the content of farm tourism related aspects. First of all, the paper expounds the meaning of the farmhouse, characteristics and classification. Secondly, it introduces the theory of equality, sustainable development theory, expectations/difference theory farmhouse theory.The third part analyzes the development situation of Changsha farmhouse. Secondly, the SWOT model systems analysis in the Changsha farmhouse development process advantages, weaknesses, opportunities and threats.Part IV first introduced the survey, including questionnaire design, distribution and recycling; Secondly on the question of the questionnaire, statistics and analysis; Finally through statistics and analysis of questionnaires from infrastructure, accommodation, food and beverage pointed out the existing problems in the operation and development of the peasant music and entertainment.The fifth part Changsha farmhouse tourism development countermeasures.