Research On The Rural Tourism Mechanism Of The New Countryside Demonstration

The Fifth Session of the Sixteenth Central Committee of the CPC proposed to build "production and development, affluent life, civilization, clean and tidy village, democratic management" of the new countryside, which marks a new breakthrough in co-coordinating urban and rural areas of China. Combined with the complexity of the distribution of rural and the differences in education levels of villagers in different places and other characteristics, local governments first select the rural areas as a demonstration sites for new countryside construction, and priority construction. Because of its large revenue and strong relationship with other industry and other characteristics, the main contents and the main ways that take rural tourism as demonstrations sites in rural areas by the local government.Rural tourism began to flourish after 90 years in the 20th century, as a new industry in rural areas, rural tourism industry not only provided farmers with new sources of income, but also promote the adjustment of industrial structure in rural areas, had a positive role in revitalizing the rural economy, addressing rural issues, promoting urban and rural, therefore, in recent years, more and more scholars began to study the rural tourism investment patterns, land use patterns, stakeholder income distribution between the mode of travel mechanism some aspects of the content. As the new rural tourism demonstration sites, rural areas has developed on a high starting point, and its basic internal tourism infrastructure, location and resource advantages are obvious, therefore, construction of the mechanism of rural tourism in its new rural demonstration has some unique characters, then plus this is the first time for a new socialist countryside in China to a demonstration, which makes the mechanism of its in-depth study of rural tourism with a certain necessity and practical significance.In 2008, the Guangming Village, with unique natural landscape features and advantages of location and transportation, has been established as the new rural development model village in Hunan Province. In more than two years, the Guangming village with its own characteristics, forming a unique mechanism for rural tourism, for example, Guangming village set up the transfer of collective land, land management cooperatives; explore the development mode of the "government guidance, independent farmers, market operations, industry support, social participation, "To carry out tourism, village tourism mechanism bright display its advantages, in the same time, problems have also emerged in the specific practice, revealing some drawbacks, for example, the Government has led into the main control, lack of market mechanisms; over pursuit of tourist facilities, some separate from reality; community participation is not strong and so on. It can be said that the construction of the new demonstration sites in rural areas of the majority of new rural construction is "paving the way stage," problems are inevitable. To explore the promotion value and some problems on the tourism mechanism of Guangming village, from the near term, it will play a reference role in the new countryside; in the long run, it will accelerate the process of rural urbanization, and ultimately co-coordinating urban and rural areas.