Research On Marketing Channels For Local Agricultural Products In Zhang Jiakou

Zhangjiakou features speed up the optimization marketing channel for agricultural produce is healthy and rapid development features of Zhangjiakou a necessary condition, but also characteristics of agricultural products in Zhangjiakou an important part of modern construction, modern features on the development of agriculture in Zhangjiakou has important practical significance.Zhangjiakou is a major agricultural province, large scale agricultural production, and agricultural industries has been formed with characteristics.In this paper, the dam as the main marketing channel Tricholoma study, combined with agricultural marketing channels in the existing achievements, theory, put forward the "best channel"concept, analyzed the characteristics of agricultural products in Zhangjiakou basic types of marketing channels and a variety of formelements of the specific characteristics of agricultural products through the marketing channels of Zhangjiakou situation analysis, the characteristics of mouth marketing channel for agricultural Zhang gradually achieve the "best channel" suggestion. off of the main conclusions are as follows:(1) Features, like agricultural products and most agricultural marketing channels in the whole of the loss and cost is critical, we need to do is to improve the facilities of the entire channel, including transit and storage of refrigeration equipment, so to minimize the loss of agricultural products.(2) Assessment of long-term incentive compensation is based on the future value, which will be created in the next round of value realization. Value stock of human capital will increase after a round of value creation, so the enterprises should make a kind of incentive compensation to retain and motivate them to enter the next round of value creation, that make them create more value.(3) Although the regional characteristics of local agricultural products grown but did not achieve the scale, decentralized management of rural households and more channels, more friction, poor stability, so the small farmers to expand agricultural products through cooperation between the growing scale and even the establishment of regional agricultural products in the brand is effectively improve the channel Strategic stability.(4) Zhangjiakou local agricultural products information network is not perfect, agricultural products can not be the first time an effective way to transport to market, reach the best marketing, so the agricultural information network to be improved.