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The Development Planning Research On The YC Real Estate Project Of DongJiang Harbor

Posted on:2012-07-14Degree:MasterType:Thesis
Country:ChinaCandidate:G T TangFull Text:PDF
GTID:2219330368479665Subject:Business Administration
Abstract/Summary:PDF Full Text Request
With the continuous development of our economy, real estate has become an important factor in promoting economic growth. As a capital-intensive industries, real estate has a long cycle, large capital investment, risk and diverse characteristics, therefore, the real estate project development planning, more and more real estate development companies attention and concern. The level of real estate projects in planning a large extent determines the success of the project, can bring huge returns for investors an important guarantee.November 2009, the State Council officially approved to adjust the Tianjin Binhai New Area administrative divisions of the proposal, agreed to withdraw Tianjin Tanggu District, Hangu District, Dagang District, Tianjin Binhai New Area was established. Thus, Binhai New Area as a "third growth pole of China's economic future," the unprecedented economic development into the fast lane, its growth rate leading the country.In April 2010, the State Council issued a <strong containment on housing prices in some cities>, which proposed teninitiatives to inform, that <The State Coucil's No.10 National notice>, Followed by the relevant ministries and the State Council People's Bank of China has unveiled a number of regulatory measures to combat real estate speculation. Affected by the current round of macro control, Binhai New Area real estate market housing from the second half of 2010, turnover has dropped, the market tends to cool, some real estate have cut prices.Articles east of Dongjiang Harbor YC real estate project development planning research as an example, through the relevant data and charts of the Tianjin Binhai New Area of land and housing market and detailed analysis, and on this basis, the project features with accurate positioning, including product positioning , customer base positioning, price positioning, in order to be able to share in the market was active. Subsequent assessment of the use of financial return on investment evaluation methods and uncertainty analysis methods for the calculation, the results as strong support for the project profitability.Currently Binhai New Area is entering the fast lane, the economic situation is excellent, but the real estate market in history coincides with the most severe macro-control, market outlook, then the developers how to face the opportunities and difficulties, and how for the project characteristics of the development of practical development strategy, the article gives a scientific and detailed analysis and description, played a very good guide and reference.
Keywords/Search Tags:DongJiang Harbor, YC Real Estate, Project Development, Planning
PDF Full Text Request
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