The Research Of Humane-oriented Corporate Culture Construction

Under the influence of knowledge economy and economic globalization trends, business management is experiencing a revolutionary change from expertise management,scientific management to cultural management, while cultural has become important strategic resources and treasure for enterprises'survival and development, and the key factor to improve comprehensive strength and core-competitiveness. Competition among enterprises increasingly expressed in corporate culture. But corporate culture competition ,In the final analysis, is human competition. It becomes a pressing but great mission for entrepreneurs how to create excellent business culture focusing on people and accomplish the most value as business culture has lead competition to a new stage.This paper makes disguision and research on humane-oriented corporate culture construction from three main headings. Firstly,it expands correlating theory about management,evaluating the evolution and development about management theory,giving an main overview of scientific management thought,behavior scientific management thought and cultural management thought, and then refines humanistic management thought. It also gives an exposition on the definition, gradation and function of business culture. Secondly,it gives a comparative analysis about business culture's development and features of Japan,America and china to adapt foreign things for Chinese use and adapt ancient forms for present-day use. In view of the insufficiency and misunderstanding in our construction on business culture, It advances the inevitability and importance to build the business culture focusing on human. Finally,it advances the thread and ways to build our business culture focusing on human by analyzing the excellent business culture construction, mainly by Haier.