Research On Development Strategy Of Changchun Guoxin Investment Group Co.,Ltd.

As China's accession to the WTO and gradually perfecting the market economic system, the development of private enterprises are faced with infinite opportunity and challenge. Changchun Guoxin Group investments limited is General's predecessor on the formation and development of private enterprises, has now grown into the real estate industry and service sectors and the diversification of tourism three simultaneously modern enterprise group. As Changchun and Jilin province of a branch Enterprise exotic flower, although country letter group has smooth through enterprise of start-up stage, entered enterprise life cycle of maturity, but how should increasingly fierce of market competition and from enterprise itself of talent, and management, and funds, bottlenecks of restricting, implementation Enterprise Group of may continued health development, is relationship in China private enterprise can in today situation Xia into once development grow of needed resolved of key problem. Therefore, study the development strategy of Changchun Guoxin Group investments limited has important practical significance.In recent years, the strong momentum of economic development in Jilin province, the real estate industry is very bright prospects, Guoxin group must seize the opportunity to expand their markets, external environment should be based on the company's development situation and trends, the development of a suitable for its own development strategy and coordination of appropriate measures to be implemented, in strategic and tactical planning and adjustment. This article is based on the development relating to strategy management theory, practical analysis of Changchun Guoxin group investment limited under the premise of real-world environment, resulting in a combination of textual theory and practical application of dissertations.This article to Changchun country letter group investment limited for actual case, in reference and learning at home and abroad strategy management related theory and predecessors research results of Foundation Shang, for Changchun country letter group investment limited faced of within external environment for analysis, to summary out its in strategy management aspects exists of problem and under problem of causes, respectively from strategy target of developed, and industry development direction of positioning and strategy management of countermeasures, aspects on Enterprise for diagnosis and to out rationalization proposals reached enterprise strategy adjustment of purpose, To the maximum degree of promoting the sustained and healthy development of Changchun Guoxin group investment limited.