Development Strategic Adjustment Research Of CN Investment Group Company

In 2008 comprehensive eruption whole world financial crisis, is evolving the global entity economic crisis. After 3 year's adjustment and re-planning, Chinese economy emerge improvement. Continuing to implement the pro-active fiscal policy and prudent monetary policy, promote economic structural adjustment; Heilongjiang is promoting "Eight special economic zones" and "Ten big project" strategy, Investment project builds great strength to advance, Transforming the pattern of economic development, Continue with innovative efforts and reform the old-dated systems. CN Investment Group Company is a big nation-owned industry investment group company, the opportunities and the challenges that we face are unprecedented. Since CN Investment Group Company founded, after three historical stages. From public sector turn to the property market companies, Realize collectivization expansion, The enterprise scale unceasingly expands. During the twelfth Five-Year Plan, How to seize the current opportunity, improve the competitiveness, according to the environmental change to do strategic adjustment, to clear the development direction, is an important question.By following the theory of enterprise management strategy and SWOT, proven methods of analyses internal and external environment, analyze the company's strengths and weakness, evaluate the existing strategy, find out the existing problems and differences. On that basis, establish the explore strategy of CN Investment Group Company, named "1234" strategy. The end, put forward specific measures to ensure the smooth implementation of the strategic program.The research of the paper proposes approaches and directions for the future development of the CN Investment Group Company, meanwhile the paper also consider for the strategy selection of State-owned investment company under present economy circumstance.