Study On The Development Strategy Of Changchun Rail Transit Group Co., LTD

With the rapid development of our social economy and the continuous advancement of urbanization in China, the demand for traffic in the big cities is increasing. But in the process, the traditional urban transportation gives rise to the environment pollution and energy consumption, and the traffic congestion has been even more serious. Urban rail transit is a kind of modern traffic way to travel,which,compared with traditional urban transportation,is more green, efficient,rapid,secure,comfortable and has larger capacity. Urban rail transit has the advantage of antidisturbance because of its exclusive running track.It adopts electric traction,which is low-carbon environment.And it also can save the valuable ground resources, which is beneficial to optimize the overall urban layout.Therefore,there is a subway construction boom set off in the whole country and even the whole world.Changchun City Orbit Trafic LTD. of Corp,has made the urban rail transit of Changchun city and even of whole Jilin province has experienced from scratch,and form the corss rail network from the original more than a dozen kilometers,since its establishment more than 18 years of time. The company has built the integrated organization chart and efficient operation system.Its achievement in technical innovations and business running is there for all to see.Nowadays, with the boom of the subway construction in the domestic, Changchun City Orbit Trafic LTD. of Corp has quickened the pace of development,it has stepped into a period of great development.The problem on how to cope with the changing maket and the pressure caused by the expansion of operation scale,and establish scientific and reasonable enterprise development strategies to ensure sustained and healthy development of the enterprise is an urgent issue which the company must focus on.This article focuses on Changchun City Orbit Trafic LTD. of Corp, and analyzes its internal environment,outside macroscopically environment and competitive environment with the PEST method,Porter’s five-forces model and SWOT analysis,then summarizes its strengths,weaknesses, opportunities and threats,in order to establish enterprise development strategies and competitive strategies matched with the enterprise resources and market environment,and put forward some implementation steps and guarantees measures.