| Since Anhui Province is integrated into the "Pan Yangtze River Delta" metropolitan area, it has been maintaining rapid economic development, which, meanwhile, also contributes to the rapid development of logistics industry and makes the market increasingly competitive in Anhui. Nowadays, with the rapid development of modern logistics, Postal Express, as a traditional state-owned enterprise with logistics functions, needs to change its original business model and development strategies to adapt to market changes. Under the new situation, how to bring its own advantages into play, integrate resources effectively, and provide the community with high-quality, economic, and efficient logistics service is an urgent need for Anhui Postal Express to address the important issue. This paper focuses on the strategy research on Anhui Postal Express developing modern logistics.Based on some referencing experiences of foreign postal enterprises developing modern logistics, this paper analyzes the macro environment, industry environment and internal environment, in which Anhui Postal Express develops its modern logistics, realizes correctly its strengths, weaknesses, opportunities and threats that Anhui Postal Express is facing, and generalizes the strategic factors of developing modern logistics. On the basis of these strategic factors, this paper discusses deeply the different combinations of strategies,. and selects growth-oriented strategy as the development strategy of Anhui Post modern logistics, and specifies the "resource integration, model innovation, a party leading, multi-cooperation, market Relevance, business operations, mechanism innovation, information integration" as its logistics development strategy, and also defines the modern logistics'market position in the business segments, content of services, customer groups and range of services. In accordance with the core notion of "getting newer and faster" this paper puts forth the strategic system of developing logistics which consists of business development, key markets, operating mechanism, and development approach; it also sets up the quality assurance mechanism, relationships coordination mechanism, resource allocation mechanism and personnel training system to safeguard the modern logistics development. Through this research, the author aims to provide a reference for the domestic counterparts in order to speed up the reform of the domestic postal business, and actively respond to the challenges that they are facing after opening up. |
