Research On Administration Strategy In S.W.J

China's 30 years of reform and opening up and rapid economic development of the domestic construction industry has had two major effects: First, rapid economic development and enterprise development for the construction has provided a broad market; second is the construction boom gave birth to a large number of construction enterprises. This makes the formation of the Chinese construction market in the increasingly intense competitive landscape. In this context, how can both construction enterprises to seize the opportunity to develop, and can effectively meet the challenges brought about by competition, it must seriously consider the major issues.In this paper, expounded the theory of business strategy, First built in Shaanxi 7 in which the external environment analysis, pointing out that rapid economic development of their faces, Xi'an, real estate, infrastructure investment increased rapidly, the industry, such as a large space development opportunities, while also facing the main building of Xi'an the market is too small, housing construction in the main, the project threats such a narrow scope of business. Secondly, to build internal resources of the Department of Shaanxi seven conditions analyzed, pointing out that the quality of their leadership ability, the main outstanding achievements, main business scope has extended the advantages of a good foundation in human resources, there is lack of second-line management personnel, at the institutional Set on the two bodies too much ability to adapt to the changing business environment and poor disadvantage. Third, a clear business strategic objectives, based on a SWOT analysis identified seven construction options are available Shaanxi competitive strategy options, followed by an evaluation and selection, clear Shaanxi 7 should be used to build a "stable development of the original core business, namely, housing construction, and actively develop the construction market and the substantial improvements in the type of structure, construction projects at the same time, internal maximization, make an inventory of assets, by concentrating on real estate and ancillary services, diversified industries, such as third way "of the business strategy. Finally, optimizing the organizational structure, strengthening of human resource management, enhance the marketing power, technological upgrading and innovation, set business strategy supporting the implementation of the recommendations.In this paper, Shaanxi 7 business strategy to build a positive development and implementation of the guiding role of the other construction companies a good practical reference value.