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Spa. Chongqing Tourism Project Development Studies

Posted on:2012-05-16Degree:MasterType:Thesis
Country:ChinaCandidate:L L SongFull Text:PDF
GTID:2219330368491067Subject:Business management
Abstract/Summary:PDF Full Text Request
With the economic's rapid development,the human health consciousness's wake up and the public tourism industry's development, tourism gradually from Sightseeing to leisure resort,leisure travel as the main feature of the spring is more and more popular. The spa's health,vacation and leisure function has been widely recognized, has become the first industry of Chinese leisure. In this context, Chongqing Tourism needs new products and new theme ---- Hot Spring Tourism.This article mainly analyzes the development situation of Chongqing hot spring resources, development advantage and good market prospects, on the basis of hot spring tourism development project construction process some existing problems, this paper points out the problems are disorderly management duties; Cultural construction is deficient; Brand awareness backward; Identical cavitations phenomenon is serious; The deteriorating environment. Hot spring tourism in absorbs the domestic and foreign successful project based on the experience of hot spring tourism projects, the actual condition of its existence the question put forward the corresponding countermeasures.Chongqing's Spa tourism projects is want to a reasonable,healthy,and sustainable development's required from the management model, operating system, hot spring culture, brand awareness, tourism, industrial clusters, professional personnel training, and management quality, legal laws, and sustainable use of resources So these areas strengthened. Only focus on the protection of environmental resources in project development, strengthening the integration of regional resources to ensure a reasonable Chongqing hot springs development and make the "hot capital".The novel lies in: 1,this paper is proposed building "vigorously in Chongqing" of the hot spring under the background of wufang ten spring, a wing of the construction project of 100 springs for research, have specific aim and guidance and practicability. 2, article from different angles and hierarchies of hot spring tourism development thinking in Chongqing, around the idea of sustainable development in Chongqing in hot spring tourism project put forward development construction process should pay attention to the protection of the environment and ecological safety.
Keywords/Search Tags:Chongqing, Hot spring tourism, Project development, Measures
PDF Full Text Request
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