The Project Design And Implementation Of Integration Transportation Recharging-expensing Convenience Chain Stores

In this paper, makes Shenyang the target market, analyzes the resident of the five city districts to infer the distribution of convenience stores, the size of the market, analyzes the distributed situation of the existing chain of convenience stores and traditional non-chain convenience stores in these regions to know potential market expense, as well as visits the headquarters to identify the characteristics of existing brands, determine the feasibility of integration of public transport recharging-expensing convenience chain stores through comparative analysis of these datum.This article focuses on the characteristics of existing brands and their problems, uses sample survey methods, investigates through actual visits, questionnaires, telephone interviews and interviews. Comes up with a bus functional convenience store chain brand advantage by integrating Shenyang geography condition, family structure, the level of per capita income and consumption level. Carries on the item design of the project, clears about the business model, and described the safeguard mechanism of this item.