A Study On Risk And Risk Management Of China's Bancassurance

Under the background of the Global Economic Integration and the Financial Conglomerates, there has a rapid development of the bancassurance all over the world. After China became the WTO member, bancassurance has become an important source of business to the insurance company. At this stage, bancassurance in China still has many problems, such as the commission charges of bancassurance are increasing, the structure of the bancassurance products is irrational, and the marketing process is defective, etc. Many Scholars focus on the study of the environment or the model for bancassurance development. But we have a few studies on the risk and risk management of China's bancassurance from the view of insurance companies. Based on a view of insurance companies, this paper will discuss the risk and risk management of China's bancassurance. This study has important theoretical value and practical significanceThis paper consists of an introduction and six chapters. Here are the main points:Introduction:this part is the beginning of this paper. It introduces the background and significance of the topic selection. It also introduces the literature reviews of bancassurance and the main contents, methods, innovation, and defect of this paper.Chapter one:this chapter summarizes the appearance and development of bancassurance, which makes the analysis of the subsequent chapters more clearly. The bancassurance appeared in Europe at the 20th Century 80s. The history of bancassurance development in China is very short, just more than ten years. After discuss the appearance and development of bancassurance, we can find the rules and characteristics of the development. This section is the basis for further analysis.Chapter two:this chapter analyzes the risk of bancassurance based on a view of insurance companies. This chapter has three parts. First, the author analyzes the risk of bancassurance with stakeholder theory. Second, the author summarizes the risk categories, which are the product risk, underwriting risk, sales risk, technical risk, reputation risk, legal risk, and policy risk. Third, the author analyzes the present situation of the risk management in China's insurance companies.Chapter three:Based on the analysis above, the author studies China Life Insurance Company Limited's bancassurance case, and elaborates the existing bancassurance issues. In this chapter, the author analyzes China Life Insurance Company Limited's bancassurance case with the approach of regression analysis in econometrics. And the author finds that, the premiums of China Life Insurance Company Limited, the bancassurance premiums Income in China, and Chinese deposit regression increase in year, have positive correlations with the bancassurance premiums income of China Life Insurance Company Limited. The Chinese Consumer Price Index has negative correlations with the bancassurance premiums income of China Life Insurance Company Limited. By way of in-depth analyzing the bancassurance sale's problems and risks, the author proposes the solutions and the suggestions to China Life Insurance Company Limited.Chapter four:this chapter analyzes the western bancassurance risk management experiences and summarizes the bancassurance risk management experiences of France, Germany, UK, and USA. Bancassurance has good portability. We can study the experience of risk management from the developed countries. Consider the China's national conditions, such as the financial environment, legal environment, cultural environment, etc. We can find more comprehensive risk management strategies for the insurance company in China.Chapter five:this chapter studies the risk management of bancassurance in China——based on a view of insurance companies, which is the focus of this paper. This chapter has five parts, including the risk management strategies in the design process of bancassurance products; the risk management strategies in the marketing process of bancassurance products; the risk management strategies in the cooperation with the banks; the risk management strategies in the internal control; the legal and regulatory environment of the risk management strategies.Chapter six:this chapter elaborates the main contents, ideas and conclusions of this paper.This paper have two aspects of possible innovations. The first possible innovation is the research perspective and content of this paper. The second possible innovation is the research methods of this paper.