Research On Agricultural Association Products Supply Chain Model Under The Changzhutan Urban Agriculture Multi-function Positioning Perspective

2007 December, Changsha-Zhuzhou-Xiangtan urban agglomeration formally approved by the state council as a national resource conservation and environment friendly society synthetically reform testing district. Chang-zhu-tan region should better finish "two type society" of construction, in agriculture will construct "two" type agriculture. Research found that this new urban agriculture in modern agriculture form, as the carrier of sustainable agricultural development, Comply with the connotation of two type society construction. In this context, this paper Research agricultural supply chain model selection in urban agriculture multi-functions definition perspective. This topic research can not only fill urban agriculture agricultural and agricultural supply chain related theory blank, but also to Chang-zhu-tan region "two type society" construction and the development of city agriculture has important practical significance.Based on the function of urban agriculture research at home and abroad, we think urban agriculture have muti-function characteristics, the functions of urban agriculture develop from lower to a higher level, however, the evolution of the multi-functions of urban agriculture varies with different resources endowment and development level in different areas. In accordance with the regional development planning of Changsha-Zhuzhou-Xiangtan Urban Agglomeration, we orientate urban agriculture function of changzhutan area for economic, ecological and social three big functions. Meanwhile Changsha-Zhuzhou-Xiangtan urban agriculture is divided into four functional areas, and defined priority development function in different function zone of urban agriculture, based on different function definition, we discussed development models of urban agriculture in Changsha-Zhuzhou-Xiangtan Urban Agglomeration.Agricultural association supply chain is a supply chain network organization system, Which is in the framework of the green supply chain, through the cooperation and coordination between the cross chain to realize a win-win situation of resource environmental performance and economic performance. Changsha-Zhuzhou-Xiangtan urban agriculture four functional areas besides biota(Pure biota provided is leisure services, need customer on-site experience, does not exist the supply chain of this research), other three regional will juggle ecological and economic function.thus agricultural association supply chain is a kind of supply chain management mode, which conform to the function orientation of Changsha-Zhuzhou-Xiangtan urban agriculture. This article through analysis the character and concept of agricultural association supply chain, discusses the necessity of the associated supply chain. And using the system dynamics method to analyze the feasibility of changsha-zhuzhou-xiangtan urban agricultural association supply chain model, Puts forward changsha-zhuzhou-xiangtan urban agricultural association supply chain building Suggestions.Finally, this article has conducted the confirmatory study, analyzed the successful experience of the fujian holy farming group agricultural association supply chain model, the development of Changsha-Zhuzhou-Xiangtan agricultural association supply chain can take example by the successful experience of holy farming group.