Organization Patterns Of Zhejiang Agricultural Industry Chain Under The Framework Of Multifunctionality

Traditional development theories consider agriculture as the serve maid for a nation's industrilization, urbanization, and modernization. Under the guidance of this dogma, a bulk amount of problems arose all over the world. More and more scholars feel the urgent need to rethink the role of agriculture in modern society. In this context, multifunctional agriculture emerged. The multiple functions of agriculture can bring not only direct economic benefits for farmers, but also social and ecological benefits for the overall society. Therefore, scholars advocated a systematic analysis to incorporate variety of functions of agriculture as a whole, not just concentrate on its economic function.Building agricultural industry chain is a trend of the modern agriculture development. Under the framework of multifunctionality, the connotation of agricultural industry chain is quite different. Based on multifunctionality, the outputs extend from commodities to non-commodities. So the agriculture industry chain is far beyond the traditional tangible consumer products and its pre-production, mid-production and post-production process, or relationship. It also includes all types of non-commodities the relationship among them, agricultural resources, production method, production location, historical, social and cultural factors.This paper aims to study the different organizational patterns of agriculture industry chain from the view point of multifunctional agriculture and its theoretical method. Leisure agriculture is selected as a typical multifunctional agricultural activity. Three samples are chosen as the representatives of three different patterns in Zhejiang. Using system dynamics method, STELLA system dynamics 9.1.3, and this paper establishes a system thinking model. The model includes 9 modules. They are: land, agricultural commodities, non-commodities, income, human resources, tourism, initial condition, indicator, and policy. The latter three are used to indicate and control the model's operation path. By running, observing and forecasting economic, ecological and social benefits of different organization patterns, the best organizational patterns of the agricultural industrial chain can be concluded.From the comparison of economic, environmental, and social indicators, preliminary runs showed; cooperative represents the most effective organization pattern. It can balance ecological, economic and social factors within it. Within the cooperative, coordination and plan is easier. This can lower transaction costs, avoid disordered competition, and gain bargaining power against monopolists.