Nissin Electric Co., Ltd. Electrical Products Hengtong Marketing Strategy

With the ABB (China) Investment Company, Siemens Switchgear Co., Ltd. Shanghai Electric Group and Eaton and many other electrical manufacturing giant settled in China and strong development momentum, Japan's Sumitomo subsidiary Nisshin Electric Co., in 2009, and Jilin Heng Tong High Voltage Electric Co., Ltd. was strong marriage. Nisshin Electric Co., Ltd. set up a REACH (hereinafter referred to as the Nisshin Hengtong Electric), a world-class multinational joint venture, Nisshin Hengtong electrical electrical industry at home and abroad are second-class enterprises. How to survive, how to develop and how a place in the industry,Marketing work is particularly important. This paper based on modern marketing theory, combined with the actual situation of Nisshin electrical products, from the company positioning, environmental analysis, market segmentation, marketing strategy formulation and implementation of protection and many other aspects of starting and eventually created a new marketing strategy. In order to address past shortcomings in the marketing strategy, so that the marketing strategy Nisshin Electric Hengtong more scientific, controlled and quantitative nature.Hengtong Electric is one of Nisshin, Japan, Nissin Electric motor industry in China, engaged in the production and sale of electricity to a device subsidiary of fourteen, while each company's performance in the peer management strategies are not uniform and marketing , in the group's status and importance of the same.So the beginning of this article outlined the company's history and organization of joint ventures to the reader more fully understand the Chinese enterprises and the development process of Japanese companies in order to find in Chinese culture and Japanese culture in mind, to develop a ready- China's national conditions and marketing conditions for the Japanese model and marketing strategy.Thesis by analyzing the Nisshin Electric Co., Ltd. Hengtong products in the domestic and foreign markets, marketing strategies, old push new. As an electrical worker, not only hoping to create a Nissin Electric Hengtong scientific, rational and efficient marketing strategies and harmonious working environment, but mainly want to be able to build the electrical industry colleagues for a more harmonious and friendly cooperation platform , hope the industry to provide more valuable insight to my experience and suggestions.