The Research Of Marketing Strategy For Company HD’s Building Deformation Joint Device

Company HD was founded in early2000, is the first batch of domesticenterprises specializing in the production of building deformation joint device,through this niche industry, accurate market positioning and velocity of a leadingmarketing strategy, quickly opened and dominate the market, has become theindustry’s most influential companies. But the industry’s low barriers of technology,customers do not pay attention to the brand appeal, sensitive to price the more smallbusinesses to intervene, and even individual industrial and commercial businesses andcontractors. Lead to the product price and more transparent, the market competition isgetting more and more day, product quality more and more low qualitative, marketingstrategy is more and more low end, at present the enterprise inside the industrydragons and fishes jumbled together, uneven, some good and some bad.Company HD from the company set up to2008years ago, sales are soaring, butin the last four years, sales continued to decline, experienced the development changeradically. Although mainly due to the influence of industry development, but it stillexists in developing a process, market positioning fuzzy price is on the high side, thebackward marketing promotion strategy. Through to the HD company’s customer andinternal and external marketing environment analysis on HD company’s marketsegmentation and positioning, product strategy, price strategy, channel strategy,promotion strategy and puts forward improvement measures.Early HD company by several enterprises such as the dominant market graduallybeing eroded, had several major enterprises for the transfer of risk to take most of thediversified development route. In order to make the building deformation joint deviceindustry to sustainable development, in the industry’s leading HD company shouldimprove management strategy to lead the healthy development of industry. Through tothe HD company present situation analysis, find out the existing problems, putforward the corresponding marketing strategy, HD company’s steady developmentstrategy support; at the same time and they hope to help the development ofenterprises.